I cannot condemn those companies aiming to make easy money, it's an individual choice, but I do condemn the Italian fashion system for being very distracted and for not being able to "penalise the crooks and reward the professionals". The official website of Supreme. SousVide Supreme is the world's finest water oven for home cooks and culinary professionals. The collection consists of a Faux Fur Nuptse Jacket, Backpack and Waist Bag. Made exclusively for Supreme, the Nuptse Jacket features faux fur with 700-Fill down insulation and Windwall lining. It's the same New York portrayed by Kids, Larry Clark's celebrated and disturbing movie that has shaped a whole generation and launched Chloe Sevigny's acting career, along with that of a bunch of young skaters destined to become the face for some of the most popular streetwear brands' first campaigns. The data are too accessible to all. Su.Pr.Eme Italia. ALBERTO: As a store owner, I can say a fake like that would never enter my shop. The brand produces clothes and accessories and also manufactures skateboards. Unlike Married To The Mob, where it was just a t-shirt's graphic to be copied, here the entire brand is a shameless imitation. This listing is for (1) one button with the Stay Positive design on it. There will never be another Supreme. If you do have a visible stitching, then it is fake. Making as much money as possible playing on misinformation and using another's creativity is the only goal. LOUIS VUITTON Official Website: Choose your country or region, pick-up your language and find the right version for you We have reported this fraud over and over, we just have to get the popcorns and wait for the fireworks. I'm talking about those who are influenced by any proposal without estimating its potential range, who are aware of a particular brand just because of its exposure, without digging deeper. We need to move our focus to Italy, more precisely to the town of Barletta, where a company – already known for creating Pyrex Original, an Italian version (read: copy)  of the brand Pyrex Vision – has brilliantly thought they could make some easy money out of the lack of legal terms around Supreme's trademark and has, therefore, launched the so-called "Supreme Italia". From then on the number of stores that sell Supreme Barletta (because Supreme Italia it's our group, I will never call it like that) has increased dramatically", explains Alberto Campo, manager of Blackwater Store and admin of the Facebook group "Supreme Italia", a reference point for Italians fans Supreme (NY). It could be NYC, Barletta or Singapore and it wouldn't make any difference, what's important is to wear it. For many issues, allegedly also linked to this reason, it seems that Jebbia still doesn't own the brand's name cause he can't trademark it. Where to Buy New Supreme Online 2. 2021 Hypebeast Limited. Supreme’s legal counsel clarifies what’s going on. VALERIO: I have great respect for the "Supreme culture" and for the work done by James Jebbia and his crew. This site uses cookies, including third parties, in order to improve your experience and to provide services in line with your preferences. DAVIDE MARRE (INNER Milano): It must be condemned. I like to wear pieces that tell a story and that's why my partner Alessandro and me are always doing research. #5 In cases like these, how should you act if you're a store that cares to showcase innovative brands and designers? Ultimate Italia Creatine Supreme Creatina Magnesio Chelato - 180 cps. Supreme Stay Positive Pin/Button released during Supreme's Fall/Winter 2020 collection. Supreme Italia dispone di una rete di negozi che si possono trovare nella maggior parte delle città italiane, magari anche proprio in quella tua! The prerequisites are (almost) the same, but don't let yourself be fooled: Supreme Italia has nothing to share with Supreme, the real New-York-born one. In other words, could this be another piece to its perfect strategy? In their mind, there's only the logo, and that's it. We are certainly talking about followers who have nothing to do with creativity. DAVIDE: The main difference is that Supreme Italia is just a local phenomenon, and Italy isn't that relevant within the global streetwear scene. Social networks can be a weapon in favour of this bad system. We, too, as consumers, should ignore it and explain to those who buy it the mistake they're making. “This is a whole new level with this criminal enterprise — these complete imposters and impersonators.”. ‘CNN’ investigates the imitators producing fake Supreme gear. While Supreme Italia has been going through legal battles with Supreme and recently losing its registered trademarks in China, its founder Michele di Pierro has finally spoken up about the company.Di Pierro suggested that he initially had only good intentions and still believes there is nothing wrong with his business in an interview with The Wall Street Journal. Supreme is an American skateboarding lifestyle brand established in New York City in April 1994.. By closing this banner, scrolling this page or by clicking any of its elements you consent the use of cookies. It's the same New York overcome by the skateboarding fever, crossed far and wide by boys in oversized sweatshirts and jeans whizzing on their longboards on the wide, still semi-viable streets. On this millennium's early days, it would have been impossible for a simple manufacturer to understand the subcultures' business. 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Terms & Conditions L’esistenza del marchio Supreme in Italia è all’ordine del giorno. Thus, if we consider that in Italy "trends" usually arrive with a couple of years delay (except for Milan, Rome and the brand's aficionados) it is easy to understand why now even the customer who yesterday was wearing Pull & Bear and Hollister is now interested in Supreme. Paradoxically, it increases the number of zeros on the company's bank account, but I think brand equity still makes sense and it should be defended. VALERIO: Our times are a jungle in which creativity is destined to die. DAVIDE: They buy because they hope in a profit, but do not realise that in the long run is a counter-productive investment. Valentino's new brand experience in Shanghai, Named "Valentino: Re-Signify Part One", it will last until January 17, The latest trends that we will also see in the new year, Just Fire Mixtape Vol. Supreme has worked with The North Face® on a new collection for Fall 2020. Best Supreme Replica Streetwear Clothing & Accessories Store Shop affordable yet high quality UA supreme merchandise from RepFashions.co. Supreme Italia is a firm owned by IBF (International Brand Firm) that produces t-shirts and various products that look extremely similar to the Supreme NYC brand, yet are getting away with it. Find the “World Famous” streetwear brand’s latest products from box logos to the newest collaborations with Nike, The North Face and more. #1 How do you think it's even possible a scandal like this happened in the first place? And these are  just a few of all the consumers, so I dare not imagine what's going on out there. How do you think this story differs from what's going on with Supreme Italia and why you think Supreme still hasn't pursued the fake made-in-Barletta? If that product sells, unfortunately, they will keep making it available in their stores. I appreciate Supreme's total disregard towards the case. If any of the three dots are missing, then it’s a fake. Dato che è stato fatto tutto a regola d’arte non ci sono limiti o divieti alla vendita (per ora) della merce ai commercianti. And here we are with today's consequences. We must give it credit for this. It's the same New York in which Supreme it's rooted. ALESSANDRO: As a retail company, we are extremely careful and in the South of Italy we have become a landmark for research, limited editions and for educating our customers to purchase, but the "right" path is very hard to follow. VALERIO GHISI (Stone Soup): Supreme Italia phenomenon is rooted within an increasingly large portion of ignorant and passive consumers. 4,3 su 5 stelle 10. ALBERTO: When Supreme Barletta was just spreading, we had the chance to get in touch with Mr Jagger (store manager of the Supreme store in London) who assured us they are keeping an eye on the case and that sooner or later they will make their move. This item is … Su.Pr.Eme. Shop at our store and also enjoy the best in daily editorial content. All Rights Reserved. Personally, I would be horrified by having an 'official fake'. The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. It’s the quality.”. DAVIDE: The stores are the ones guilty for this. Scegli articoli iconici dei migliori brand al mondo. ALBERTO CAMPO (Blackwater Store): Obviously, the reason behind the spread of Supreme Barletta is the general ignorance that in Italy surrounds the streetwear world, and Supreme in particular. It does nothing but creates confusion. At the beginning, Supreme Italia was even advertised as a brand apart with the Supreme New York's permission to use the design. We do not care to get hold of a brand when the others do, we want to get there before anyone else. In order to talk about fake or fraud, I think we should get into the legal quibbles that regulate the intellectual property of a brand. I think not worrying about Supreme Italia is just a strategy to let the case evaporate, without making it even more famous. Today, the brand has retail locations in New York, Los Angeles, San Francisco, Japan, Paris, and London, in addition to an online store, famous … On our Facebook group, we get dozens of posts/messages every week, where people ask us a legit check of logo branded Supreme items found at some store. Supreme hoodies, Supreme shirts, Supreme bags and accessories, Supreme sneakers and more. Counterfeit company Supreme Italia’s Shanghai store has since shuttered. It takes a lot of resources, organisation, teamwork, 15 hours of daily work and the right attitude towards an ever-changing market. Supreme Italia. Find out in todays Legit Vlog!! The constant bombardment of images can be confusing, everything looks the same and no one is interested in reading between the lines. If you want to know more, read our cookie policy. Supreme US has been in an ongoing legal battle with the counterfeit chain. 13.8m Followers, 111 Following, 1,595 Posts - See Instagram photos and videos from Supreme (@supremenewyork) Should you fight a scandal like that of Supreme Italian or embrace it, in view of easy money? VALERIO: What I care the most is my clients' look. Supreme Finally Secures Chinese Trademark, Supreme Italia Creator Michele di Pierro Speaks out on His Brand, Supreme Italia Loses Trademark Registration in China, Take a Look at the New Shanghai Supreme Italia Store, James Jebbia Discusses Supreme Italia Fakes in Rare Interview, Inside the Counterfeit World of Supreme Italia and Supreme Spain, UPDATE: Counterfeit Supreme Store in Shanghai Operating Illegally, Details Emerge, Supreme Reportedly Setting up Flagship in Milan. The reason why this has happened in Italy is mainly due to misinformation, the kids know the brands' names, but not their story, not where they were born and why they got where they are. Supreme has had collaborations with Louis Vuitton, Lacoste, Nike, and Timberland. CyberpowerPC Gamer Supreme Liquid Cool Gaming PC, AMD Ryzen 7 3800X 3.9GHz, Radeon RX 5700 XT 8GB, 16GB DDR4, 1TB NVMe SSD, WiFi & Win 10 Home (SLC8260A3) 4.5 out of 5 … If, for their decision to sell a 'legal fake', these shops would lose other important brands, this phenomenon wouldn't even exist. Sometimes we discard what is too commercial and could bring easy money because our purpose is to be different. Supreme started as a humble skate store in Lower Manhattan owned by British-American entrepreneur James Jebbia in 1994. These include temporarily closing our stores in the U.S. and U.K., and enacting company-wide policies to safeguard our employees, products and supply chain. Supreme. 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Why Is It So Expensive? We provides huge collection of replica supreme new york clothing and accessories which includes supreme box logo hoodie, bogo sweatshirt, supreme 20th anniversary bogo t shirt, supreme x the north face gore-tex pullover jacket, Supreme brooklyn camo t … #3 Do you think the fact that here in Italy Supreme has its own 'official fake' (known and at the same time free from legal implications) is in some way fueling the American brand's aura of mystery and its allure? | Supreme Europe is a street fashion brand that produces clothing and also work as a skateboard shop. The phenomenon, according to those who still have a work ethic, must be condemned at all costs, both from retailers and consumers, or Supreme will just be the first in a long series of brands that will be plagiarised in Italy. Following the official cancellation, Supreme Italia's holding company, International Business Firm (IBF), revealed that it will open over 70 physical stores between 2018 and 2019. This is linked to a complex web of trademarks registrations, that goes from a small village in Puglia to one of the biggest cities in China. Our community Supreme Italy is doing it, hoping to bring good results. ALESSANDRO: As I said, having underestimated the Italian market, the brand won't act until the legal fake will spread outside Italy, or until, in order to sell more, it will higher its standards in terms of fonts, logo, releases, etc. It's a boomerang effect the web created. The cause is the previously mentioned ignorance. Red box logo (but much larger than the real one), white lettering, Futura Heavy Oblique as a font. It is a tribute, a quote, an imitation – call it as you like – of artist Barbara Kruger's propaganda posters (and she didn't exactly take it very well). The slogan "Supreme Bitch" was nothing more but a mockery, a successful slogan on a series of sweatshirts and t-shirts that were part of a much larger collection which over the time has seen collaborations with artists such as KAWS.